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Macola Growth and Product Innovation Underscores Significant Momentum and Success

ATLANTA, GA–(Marketwired – April 20, 2016) – Exact kicked off its annual Macola customer conference, Exact Macola Evolve, highlighting sweeping progress the business has made executing against the go-to-market strategy and strategic vision put in place two years ago. Shortly after joining as managing director in 2013, Alison Forsythe unveiled a new business strategy and vision for Macola centered on reinvigorating the partner channel, bolstering product innovation, attracting top talent and refreshing culture, values and product brand. As a result, Macola revealed that it grew revenue from new software license sales by 83 percent over the last two years, with the majority of that growth stemming from partner-driven business.

“The manufacturing and distribution industry is changing rapidly as customer expectations are accelerating and competition is intensifying. Our ambitious business strategy was designed to keep us in lock step with the market,” said Forsythe. “Today, I’m proud to say that we have delivered on our strategy on all fronts, and our ERP and business software is evolving at a rapid pace to meet increasing customer demands. I’m looking forward to furthering our success, mobilizing customers, partners and employees on our vision to make Macola the leading ERP and business software for small and mid-sized organizations across the Americas.”

Details of Macola’s strategy and business momentum include:

Enterprise-grade product innovation

Macola provides ERP and business software that leading manufacturers and distributors use to automate, manage and grow their businesses. Alongside the introduction two years ago of Macola 10, a robust and modern evolution of its flagship software, the company broadened its enterprise-focused capabilities for its growing base of mid-sized customers.

Since Macola 10 was introduced at the inaugural Exact Macola Evolve conference in 2014, Macola has released bi-annual updates to the software designed to provide growing customers with a more modern and intuitive interface, user configurability, role-based workspaces, browser-based product navigation and more flexible architecture. At this year’s conference, Macola is debuting Macola 10.4. The newest release of the software includes a new generation of its industry-leading personalized workspaces that streamline workflows and day-to-day processes for the user. Macola 10.4 also features Exact Insights powered by Qlik®, a complete business intelligence tool.

Partner-driven sales strategy

In 2015, Macola unveiled a new partner program designed to fuel its channel-driven go-to-market strategy and enlarge its partner eco-system. The Unity Partner Program enables solution providers to drive revenue, maximize profitability, and increase customer satisfaction. To lead its partner program innovation efforts, last year Macola brought on Gayle Prokop as director of alliances and channel development. Prokop brought more than 20 years of direct and channel management experience in the technology industry and has added a number of new solution providers within the last year.

A commitment to talent, culture and community

Committed to putting a team in place that will keep the company on its growth trajectory, Macola is currently making moves to increase its head count by 30 percent in 2016. In the last year, Macola made some key hires that map to its strategy including Derek Ochs, director of development and Deedra Wetherholt, director of customer support and professional services.

Central to its effort to recruit top talent is the company’s focus on making Macola a coveted place to work. Under Forsythe’s leadership, Macola has worked to foster a collaborative culture that promotes employee engagement, professional development, and the pursuit of innovation. Permeating its culture is Macola’s passion for community service. For years the company has supported employee volunteer efforts, and since 2015, it has made financial and product donations to food banks across the country. This year Macola is participating in the Empty Bowls Project, and continues its work in the Macola Fights Hunger initiative nationwide, which encourages employees, friends and family to donate to their local foodbanks on behalf of the company. 

“Behind every successful organization is a smart, passionate and motivated team. Here at Macola, inspiring and challenging our employees to deliver exceptional products and services, and also to give back to the community is woven into our culture,” said Forsythe. “Continuing to foster a rewarding workplace will remain a priority for Macola for the foreseeable future.” 

About Macola

Macola is ERP and business software that manufacturers and distributors use to automate, manage and grow their businesses. The software empowers companies to take control of cost and complexity at every critical stage from design through delivery and see all facets of their business from a single application.

Macola is an Exact product. Exact builds business software for SMEs and their accountants. Our innovative technology is aimed at specific business needs, providing an overview of today and insights into the opportunities of tomorrow. Exact inspires businesses to grow. Our 1,600 employees love, share and support our customers’ ambition. Like them, we aim high. Like them, we aspire to lead the way. That’s how we know it’s a bumpy road to success. And that’s why we build software to help smooth it out, enabling our customers from all over the world to grow.

Macola. ERP and business software.

For further information visit www.exact.com and www.macola.com.

Media contacts

Emily Lospennato
Version 2.0 Communications for Macola
[email protected]
(617) 426-2222

Lora (Deeds) Priest
[email protected]
(614) 410-2622


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